Andrew Hoefener, President
Andrew joined Cat5 in April 2007 as Chief Operating Officer. He oversees daily operations with an emphasis on creating deep customer engagement through persuasive marketing. As a champion for many of Cat5’s strategic partnerships, Andrew continuously seeks opportunities to work with world-class brands, allowing us to delight our customers in the process.
A former “Big Four” ERP consultant, Andrew entered the ecommerce space in 1999, when he founded a popular community site and technical journal covering PeopleSoft and Oracle technology. In subsequent years, his focus shifted to B2C retail, developing a passion for the various facets of demand generation.
Andrew is actively engaged in the ecommerce community, contributing through forums such as Internet Retailer, Shop.org’s Annual Summit and SMX: Search Marketing Expo.
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