Executive Team
Andrew Hoefener
Partner // Cat5 Commerce
As a champion for many of Cat5's strategic partnerships, Andrew continuously seeks opportunities to work with world-class brands, allowing us to delight our customers in the process.
Andrew joined Cat5 as employee #3 in April 2007. He was instrumental in the growth and initial mission of the company. In his current role, Andrew establishes and implements the strategic vision for the company. He oversees daily operations with an emphasis on creating deep customer engagement through persuasive marketing. As a champion for many of Cat5’s strategic partnerships, Andrew continuously seeks opportunities to work with world-class brands, allowing us to delight our customers in the process.
A former "Big Four" ERP consultant, Andrew entered the e-commerce space in 1999, when he founded a popular community site and technical journal covering PeopleSoft and Oracle technology. In subsequent years, his focus shifted to B2C retail, developing a passion for the various facets of demand generation.
Andrew is actively engaged in the e-commerce community, contributing through forums such as Internet Retailer, Shop.org's Annual Summit and SMX: Search Marketing Expo.